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    This branding project of PT. ISUMI ( Industri Sumber Mesin Indonesia )
PT. ISUMI ( Industri Sumber Mesin Indonesia )
ISUMI is a company engaged in metal casting and finishing products. This company vision is to give the best service towards its customer from the product itself in details. The logo created based from the company’s value. Using thin sans-serif with curved typeface as the typeface along with the icon that shaped from the bolt of a machine.
For the identity, we create using the bolt, indicate that creates an infinity symbol as well, showing that the company will always innovate to fulfill its customer satisfaction in service and products. Light orange color is chosen to represent the creativity and joy in serving its customer.