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    Vita Lemon Tea 2014 IMC Campaign

To communicate the message of “VLT contains REAL lemon & tea”,
we build up the slogan “要来就来真的“ (Ready for real if you really want),
witch really hit our young customers’ hearts.
Then, spread it via TVC and digital platform.
Client: VLT Lemon Tea
Agency: DDB GuangZhou
For digital, co-operated with Douban.com,
to encourage customers to say what they really want,
with VLT format slogan “不是说……?要来就来真的”
(Don’t you say……? Ready for serious if you really wanna!).
And it makes buzz and seeds the brand concept in consumers’ hearts.