Inspired by the simplicity and perfection of the golden ratio, the minimalist Spring-Summer 2012 package featured black and white images on the front of the cards with simply stats on the back. Models' names were elegantly stamped with a gold foil on each card. I created a stylized design of the golden ratio, which was stamped with gold foil on custom-made opening card and the opening card of each package.
The season's shirt that accompanied the packages was inspired by the minimalist design of the package and featured an image I silhouetted of Sabrina Nait from Numéro Magazine photographed by Greg Kadel, with the permission of his studio. The image of Nait repeats three times, three being a Fibonacci number.