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    This label aims to make a parallelism with the name of the wine "Fogo do Chão" (Fire from the ground), and create a visual and tactile interactio… Read More
    This label aims to make a parallelism with the name of the wine "Fogo do Chão" (Fire from the ground), and create a visual and tactile interaction with the consumer through the "hole " on the label , as the label itself was being burned . Read Less
    Published:




The design is inspired by high temperatures that you can see right on the label.
The “Fogo do Chão” is a red and white wine produced in the demarcated
region  of the Douro in Portugal. The name “Fogo do Chão” refers to the color 
of the vines / grapes / terraces of the Douro, making allusion 
to the wine produced in those vineyards.
The concept comes when the product is associate to the name, from the idea of wine with high temperatures,  whose label that embraces the bottle begins to be consumed 
by fire in the center of the “O”. This burning image was done carefully after several attempts, and then edited to be part of the concept.









Client: Martha´s Group
Art Direction & Design: Sérgio Gaspar
Photography: Miguel Matos