BERLINALE 2015 identity concept
Berlinale film festival is held every year and it is one of the most important events in Berlin’s cultural life.
The identity of Berlinale is different each year but the main motif is always THE BEAR, the symbol of
Berlinale and of the city of Berlin. I created this work during my internship in Berlin.
The most important part of the identity is the poster series (one poster for each section) which main placement is
alongside Potsdamer Strasse. The film festival has 9 sections, so on one hand the 9 poster has to be unified, on the other hand they have to be differentiated. Based on the topic of the sections we created 9 different
bear characters. The identity is really colourful, as the festival is multicultural, vibrant and cosmopolitan.