When jam and cordial producer Lerum launched their new Stevia products, their agency asked us to create a film inspired by watercolor illustrations with typographic elements and some western Norway clichés.
For this campaign we created two richly illustrative posters and a film with these elements brought to life with the help of 2D and 3D animation.
For this campaign we created two richly illustrative posters and a film with these elements brought to life with the help of 2D and 3D animation.
Process & Poster Design
In addition to the commercial for the new Lerum stevia products we also produced two posters. These were made before the animation and set the style for the campaign. It’s great to do projects where the use of traditional tools are still strongly visible and important to the final result. More of that!
First we got the layout right.. Then we had some good old fashioned drawing session with pencils.
Before we masked along the lines and filled with watercolor textures.
