Japanese DJ Samurai — known for playing hip-hop in Vietnam — started writing and playing anime inspired EDM. As part of this new persona he started wearing a Pikachu costume and fans started calling him “Pika2″.
We developed a special grotesque lettering for “Pika” and a characterised number “2”. Just the bare minimal details are present yet the satire it invokes is incredibly strong.
When placed on a colored background and given an outline the cartoony effect is amplified.
Using subtractive design, we removed and simplified elements until we arrived at the final logo which can be used with the prefix “pika”, but which is also iconic on it’s own.