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Elevator Museum Branding
Top Elevator Stories
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Elevators have played an essential roles in dozens of movies over the years.  
This museum features top elevator "stories" in movies. There is a video played in the museum at all times, along with temporary exhibits about specific movie elevators. 
Awkward App
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Everyone has had that time in an elevator that was just completely awkward. Maybe you bumped into an ex-lover, or maybe it was that girl from class whose name you can't ever remember. 
 
The AWK App is an extension of the Elevator Museum that documents all #awkward tags on social media in one place. There is also a direct relationship to the museum where participants can tag #AwkSelfieEM in the museum’s elevators to see people who have also been in there.
Process Work
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The first step in this process was researching elevators. What are they literally? What are they abstractly? What emotions can be associated with them? Some of the things I started thinking about was elevators as illusions, and the way they reveal the unknown. Here is an example of some of the word associations I came up with, along with imagery inspiration.
After thinking about elevators for quite some time, I started sketching in my notebook and came up with dozens of logos expressing different ideas. 
When looking at all the logos together, I realized which concepts were the strongest and explored them further digitally. 
I finally chose the identity and started creating the brand itself. Some assets felt appropriate to the branding, while others felt like they did not belong. 
Elevator Museum Branding
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Elevator Museum Branding

This project is the branding of the Elevator Museum. It explores the process, execution, and expansion of the brand.
359
6.2k
47
Published:

Tools

Attribution, Non-commercialAttribution, Non-commercial