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    Branding for Perfect Cents Bookkeeping.
A branding project for Perfect Cents Bookkeeping, a friendly, professional, Darwin-based bookkeeping business focussed on giving you the freedom to grow your business without worrying about your accounting.
My client provided three keywords to give me an idea of what she wanted the logo to invoke in potential clients' minds:
Freedom from confusion about their finances,
Confidence that they will have the information they need to grow their business, and
Empowerment to direct their energies in more profitable ways.”
The design is largely art deco inspired. It was formed around imagery of sunrays, or light at the end of a tunnel, an open book, and outspread wings signifying freedom.