Student Government hosted its first Quad Market during the fall, inviting local vendors to campus for a fun farmer's market. As one of the flagship events for the new administration, Quad Markets needed extensive advertising and a recognizable brand to ensure its success.
Marketing
Marketing for the event began three weeks ahead of time, with a new poster hung each week. The first two posters did not reveal all of the information, getting students interested in the event and eager to learn more. The last poster was hung the week of the farmer's market and revealed all of the information for the event.
All posters were printed on a light brown, textured paper, reflecting the homemade feel of the event and allowing the posters to stand out from the others hung on campus.
All posters were printed on a light brown, textured paper, reflecting the homemade feel of the event and allowing the posters to stand out from the others hung on campus.
All visitors to the market received square brown paper bags to store all of their purchases. Each bag was stamped with the logo and contained a card with all of the vendor contact information.
Signs directed visitors to the event and identified each vendor.
