Ataxaphobia
A project that comprised the production of a promotional poster, invitation, reply card, and program for a fictional symposium that dealt with the psychological disorder ataxaphobia, a twist on the fear of disorder.
The concept behind this series was to highlight the qualities of the disorder such as the fear of making a mess. The idea arose from the ‘alphabet soup’ that displayed a jumbled groping of letters. With each phase of the design I hoped to futher simply and reduce the “mess” as would an individual with the disorder would wish to do.
The concept behind this series was to highlight the qualities of the disorder such as the fear of making a mess. The idea arose from the ‘alphabet soup’ that displayed a jumbled groping of letters. With each phase of the design I hoped to futher simply and reduce the “mess” as would an individual with the disorder would wish to do.
project details:
poster 15” x 20”
program 3 1/2” x 7”
invitation 8 1/2” x 4 3/4”
reply card 4” x 5 3/8”
program 3 1/2” x 7”
invitation 8 1/2” x 4 3/4”
reply card 4” x 5 3/8”
