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    Rautaparta Oy offers businesses tailored traveling experiences to the wilderness of northern Finland, Sweden and Norway. Trekking, fishing and hu… Read More
    Rautaparta Oy offers businesses tailored traveling experiences to the wilderness of northern Finland, Sweden and Norway. Trekking, fishing and hunting excursions are all planned and hosted by professional guide Marko Rautaparta. I designed two suggestions for the logo. First version highlights one of the company's services with a figure of a jumping trout. The second more subtle version shows fish head's / bullet's shape, which is divided into five segments by swooshing fly-fishing line forming the letter R. Eventually the second design was selected due to its versatility and the fact that there was no need to emphasize one service over the others. The final design was then customised for the possibility to differentiate trekking and hunting journeys from fishing adventures. Created colour palette can be used to further needs in marketing material. Design of the business cards relies heavily on the photographs taken by Marko Rautaparta. Each card features a photo from Rautaparta Oy's previous travels to the north, telling a memorable story to the future clients. Read Less
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