Norman St. Jules's profile

AT&T XBOX New Medium Campaign

Creative real estate called Blades are provided with the XBox media purchase. Offer is FREE gear for your avatar.
 
 
Different offers provide head-to-head A/B testing for best performer.
 
 
FREE points are offered to gear up your avatar of preference. This activity is quite popular with our target audience.
 
 
Different AT&T devices allow for several offer options. The opportunity to test and swap out a variety of devices to determine best performers.
 
 
Motion graphics allow a step-by-step display of key phone benefits and features.
 
 
Video is offered to help create awareness and show a hands-on demonstration, to upsell the latest and greatest devices.
 
 
Campaign follow-up Email  to  help encourage more registrations, create enagagement and continue the dialogue.
AT&T XBOX New Medium Campaign
Published:

AT&T XBOX New Medium Campaign

AT&T is always looking for new opportunities to upsell devices to new audiences. Gamers were a newly discovered audience. Studies showed that thi Read More

Published: