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AT&T XBOX New Medium Campaign
Norman St. Jules
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Creative real estate called Blades are provided with the XBox media purchase. Offer is FREE gear for your avatar.
Different offers provide head-to-head A/B testing for best performer.
FREE points are offered to gear up your avatar of preference. This activity is quite popular with our target audience.
Different
AT&T
devices allow for several offer options. The opportunity to test and swap out a variety of devices to determine best performers.
Motion graphics allow a step-by-step display of key phone benefits and
features.
Video is offered to help create awareness and show a hands-on demonstration, to upsell the latest and greatest devices.
Campaign follow-up Email to help encourage more registrations, create enagagement and continue the dialogue.
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AT&T XBOX New Medium Campaign
7
94
1
Published:
October 25th 2014
Norman St. Jules
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Owner
Norman St. Jules
Portland, OR, USA
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AT&T XBOX New Medium Campaign
AT&T is always looking for new opportunities to upsell devices to new audiences. Gamers were a newly discovered audience. Studies showed that thi
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7
94
1
Published:
October 25th 2014
Creative Fields
Branding
Interaction Design
Web Design
Web
brand
Copyright Info
Attribution, Non-commercial
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