Butler/Till lives by a "hyper-local, mass scale" point-of-view. That means not just blindly placing media in a town, but getting to know how that town works and lives. That means that Small Town, USA, is often one of our travel destinations. To represent that in our whitepaper on Smarter Market Research, some of these small towns got their own luggage stickers.
In order to design these accurately, I spoke with the media teams most familiar with these areas. Each sticker uniquely represents an area we're proud to work with, while keeping the same classic luggage look and feel.
