The ‘Danger-Keep Out!’ signage is a quadrilingual warning sign written in Singapore's four official languages: English, Chinese, Malay, and Tamil. It is commonly found at construction sites, serving as an indication that the site is dangerous and to keep unauthorised persons away. This is commonly found all around Singapore, a city where constructions can be spotted at every turn, too much so that the locals no longer pay attention to the important message it conveys.
Living in a fast paced modern society, Singaporeans are a highly stressed population and after the recent general election, most people remained unhappy with the government. We decided to inject a dose of fun to this local iconic signage and reconstruct it into inspiring ‘Uplifting Messages’, aiming to generate smiles all across the island.
The Uplifting Messages posters in action.
In time to come, a line of merchandise will be introduced.