The Brief: The client required a poster that communicated a job hiring fair focusing on the benefits of working for
Cactus Club Cafe. It had to reflect the fun and exciting company culture.
Audience: University students in Saskatoon, Alberta.
The main message “Love where you work” was used as the focal point to grab the students attention. As this audience is digital savvy, digital looking icons were used to quickly communicate the benefits of working at this restaurant.
