Julho / 2014
Brand Concept || Visual Identity || Web Design
Uma start-up que adaptou uma ideia já existente em outros países ao nosso cenário, e criou diferenciais através do design e do Branding.
Se você tem um animal de estimação, vai viajar ou fazer algo fora da sua rotina, e não tem com quem deixá-lo... a partir de agora o Doobdoo pode te ajudar. A ideia deste projeto foi criar uma rede social de amantes dos PETs onde eles pudessem se relacionar e trocar serviços.
Em parceria com a agência de criação e entretenimento "Hindu Agency", trabalhamos o posicionamento da marca (plataforma, essência e DNA), criamos a identidade visual (Logo, manual de uso e papelaria) e a interface do sistema.
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A Brazilian startup that has adpted an idea, wich is already developed in other countries, to our context, and created differentials through Branding and Design.
If you have a pet, and you are going to travel or do something out of your routine, and has no one to leave him... From now, Doobdoo can help you. This project's idea was to create a social network for pet lovers, where they could relate, exchange services and hostels.
In partnership with creative agency and entertainment "Hindu Agency", we have conceived the brand (platform, essence and DNA), created the visual identity (logo, stationery and usage manual) and the system interface.
In partnership with creative agency and entertainment "Hindu Agency", we have conceived the brand (platform, essence and DNA), created the visual identity (logo, stationery and usage manual) and the system interface.
Perfil do Consumidor
Jovens (de idade e de cabeça), modernos, adeptos da tecnologia, amantes e donos de PETs, práticos, “livres” e generosos.
Pessoas com alto astral, sociais, comunicativas, simplesmente conectadas com outras pessoas (pela internet e fisicamente); adoram viagens e são consumidores de cultura.
Buscam segurança e credibilidade nas marcas com que se relaciona, além do “algo a mais” que o carinho traz.
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Consumer Profile
Young (on age and mainly on head), modern, tech geeks, lovers and owners of PETs, practical, "free" and generous.
People with high spirits, social, communicative, simply connected with other people (online and physical); love to travel and are consumers of culture.
Seek security and reliability in the marks with which it relates, in addition to "something more" that brings warmth.
People with high spirits, social, communicative, simply connected with other people (online and physical); love to travel and are consumers of culture.
Seek security and reliability in the marks with which it relates, in addition to "something more" that brings warmth.
