Issma is a family business, and that seeps through everything. The store is owned and mana-ged by two generations; all the employees have worked there for a long time and know many customers in person. This family atmosphere defines both the quality of service and the relation-ship with the customers. Moreover, all the employees are experienced in DIY and know perfectly well how to organize renovation works and what materials to choose. Sales assistants give customers practical advice, taking the edge off such an important and unpleasant undertaking as home renovation. The website with its convenient calculators, video instructions on DIY techniques, efficient catalogue structure and other features will also allow customers to receive timely and needed assistance.
The last barrier is particularly important for us, because it is the stage where Issma helps
its customers to choose products they need and to get ready for the renovation with due understanding of the process.