Vicki Gotkin Law, PLLC (www.VickiGotkinLaw.com) is a new law firm founded by Vicki Gotkin J.D. after leaving a prolific career in law of over 30 years, spanning from private practice to the State Bar of Arizona to the Arizona Attorney General's office to University of Arizona's Office of the General Counsel. With vast experience in her specialized and high demand fields, as well as a need to help clients on a more personal and intimate level, she needed a brand that would accurately express her expertise, knowledge, focuses, and professionalism. At the same time, it needed to differentiate itself from direct competitors, and avoid the tacky advertising campaigns of some lawyers brought on by prolific (and aggressive) law advertising in the market. Finally, it had to both show the personal attention and high level of involvement her client's cases would receive, while still ensuring them they were in professional and capable hands.