Lamborghini EDROID is a 4 seat hybrid car project belonging to the F segment with the brand Lamborghini. The project has seen the development of the concept since the sketches and the study of the brand to the careful aerodynamic analysis, ergonomic design and interface, real hypothesis of hybrid motorisation and study of the lines. It was also carried out a study on the different materials of the body parts, such as polyethylene and atactic polylactic acid. It is also chosen to use triple junction photo-voltaic cells for the power supply of the electrical equipment of the car. The rendering technique was complex because of the HDRI maps used in combination with the advanced settings of the scene in the environment map. I've also tried to design the interior of the car with special attention to the H-point and to the new OLED display technology. Moreover it was made a thorough marketing investigation to understand the target and competitors of the project. The Lamborghini brand has been chosen according to the company quality "leitmotiv" as well as the prestige of the brand and the opportunity to develop a hybrid car with that brand.
INTERIOR DESIGN AND ERGONOMIC STUDY