Universo consisting of Havaianas, Seafolly and other affordable luxury brands have requested for a total rebrand proposal. The initial idea was to showcase three key aspects of the brand: Fashionable, Energetic and Modern. Although Universo holds major beach wear labels, the initial direction was to move away from that and it should be modern and sleek. 

 

Inspired by the quality and persistence of the brand, we have decided that the form of the logo should always concentrate on a point. Breaking the logotype and concentrate on a starting point, all variations from the brand will follow this 'formula'. The outer boundary will enhance this idea and form a frame and canvas for the logo.