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    Innovative solution for clothes pegs
A live university project with Joseph Joseph, an award-winning, international homeware brand, founded in 2003 by twin brothers Richard and Antony Joseph. The brand has now grown to include innovative and functional products in the kitchen, waste management and cleaning product categories internationally.

The aim with this project was to produce an innovative solution from laundry problem insights. Based on user-centered research of the conventional clothes pegs, the current market lack of creative storage solutions that is compact and user-friendly.

I designed Petal Pegs with the intention to encourage organisation and turn a mundane task to something more pleasing and rewarding. Never lose your pegs again.