Pencil To Pixel NYC Exhibit
Collaborated to create the NY edition of the “Pencil to Pixel” exhibition for Monotype. The goal was to create an immersive experience and a cohesive story for visitors that truly reflected the city’s energy.
The use of bold black type in a neutral environment allowed the typefaces to be at the center stage of the exhibit. The space had two main areas, “Pencil” and “Pixel”. The first one showcased sketches and many analog typeface production pieces. The “Pixel” room had the first digital technologies and displayed Monotype’s adaptability to integrate type across different digital devices. The tagboard monitor in this area allowed visitors to showcase their own photos and content aggregated in real-time through social media.
Responsibilities:
- Executed concept design, space planning, and environmental graphics layout.
- Recommended using the venue's windows as a main place for the exhibit graphics, leveraging the cityscape views.
- Coordinated white model mock-ups and renderings.
- Oversaw and collaborated in the design intent production.
- Recommended trusted fabricators and AV vendors to the client.
- Sourced and repurposed elements from other local exhibits to reduce fabrication costs.
- Briefed and reviewed fabricator drawings and participated in status calls.
For additional photos, sketches and diagrams go to leonormontesdeoca.com
Photoshop renderings of the exhibit theme vinyl graphics.
