Everyone Needs a Friend with Benefits
YHA Ltd.
YHA wanted to increase membership sales across their network of over 100 youth hostels around NSW, Queensland, ACT and Northern Territory. The concept was a cheeky comparison of your YHA membership card with a friends with benefits.
YHA wanted to increase membership sales across their network of over 100 youth hostels around NSW, Queensland, ACT and Northern Territory. The concept was a cheeky comparison of your YHA membership card with a friends with benefits.
