Everyone needs a friend with benefits
Everyone Needs a Friend with Benefits
 YHA Ltd. 
YHA wanted to increase membership sales across their network of over 100 youth hostels around NSW, Queensland, ACT and Northern Territory. The concept was a cheeky comparison of your YHA membership card with a friends with benefits.
Everyone needs a friend with benefits
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Everyone needs a friend with benefits

Key visual for a membership campaign for YHA Ltd.
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