The old Axnes webpage was outdated, and was not designed to fit relevant devices. The content was also casually placed in the viewports, and neither the text nor the graphics were produced for the web first, creating a random and unprofessional look.
We designed not only a full interactive experience for each device (phone, pad and terminals), but revamped the whole site with customized photos, a rebranding of the main product line, a brushed up visual profile for the company as a whole, shorter text written especially for the webpage, and a guideline for allcontent production for the webpage.
Further, we designed each viewport as a separate experience, branded by Axnes' distinct color palette, to fit their high-tech product line. A set of icons were designed to help support their marketing work for their superior communications products for SAR operations.
We also designed and produced a range of physical products to work alongside the online experience, including brochures and other marketing paper, ads, product sheets, calling cards and trade fair material.