Adam Levine MEN'S Exclusive Brand Launch
Store Experience Concept and Signage Design
Clients: Kmart, Shop Your Way® Brands,
NY and Star Branding http://www.starbranding.com
Creative Direction and Design Strategy Development: Aimee Babcock
Art Director: Paul Badalamenti
Project included the Integrated Retail Interior Design Team, Fixture Designers, Construction, Print Procurement, Photo Studios, Celebrity Representation and Shop Your Way® Brands Apparel Designers, and resulted in the delivery of a dynamic customer experience for the exclusive launch of the Adam Levine MEN'S brand apparel for Kmart.
Shop experiences included Augmented Reality triggers on all signage, in-store digital and social engagement mechanisms, video, and Italian-inspired, multi-departmental visual merchandising. The SYW celbrity brands are projected to deliver combined sales of over $200 million annually.
