IMEXBANK - multifunctional financial institution established in 1994 and provides a full range of banking services to both legal and natural persons.
We have identified a number of major entry points of potential customers and developed a project for their prototypes (schemes) of future pages, given the behavior and characteristics of the target audience, as well as the priorities of the elements to attract the attention of each entry point.
From the home page, user can calculate the future income of his deposit and go to the page with a lot of necessary information about deposits and the availability of options for further changes in the income calculation. If you change the amount, currency and term of the deposit, the user can see how to change its profit on dynamic charts. Furthermore, the diagram shows under what conditions will be available to a particular deposit.
Catalog available in two exterior views - list and "tiles". Anyone may select the appearance with which it will be easier to interact with. Two types of external item card provided an image of the coin and a brief description (most important for this target audience).
We have carefully analyzed all possible routes and methods of user information retrieval. Due to this we have been able to build a comfortable navigation through the site, which is a prerequisite for a successful website with lots of pages!
