Brief
Aggreko, the world leader in power rental solutions were relatively unknown in South Africa. We needed to engage with key decision makers from South Africa’s top 500 electricity consumers in the mining and manufacturing industries who are most effected by power cuts which lead to massive losses in productivity for their businesses. We were tasked with generating a 20% positive response rate in terms of lead generation for their representatives.
Aggreko, the world leader in power rental solutions were relatively unknown in South Africa. We needed to engage with key decision makers from South Africa’s top 500 electricity consumers in the mining and manufacturing industries who are most effected by power cuts which lead to massive losses in productivity for their businesses. We were tasked with generating a 20% positive response rate in terms of lead generation for their representatives.
Execution
An interactive direct mailer consisting of a box that turns itself back on when one turns it off, sent along with a brochure to communicate the brand intrinsic:
Aggreko keeps your power on.
Results
We exceeded expectations in terms of objectives set.
• 57% of recipients agreed to a meeting with an Aggreko representative.
• 78% increase in brand recognition from the target market.
Awards
Epica Bronze Award Winner 2012
Cannes Lions Finalist 2012
Loerie Award Finalist 2012
Assegai Inkosi Winner 2011 - Grand Prix
Assegai Gold Award Winner - Media Award 3D
Assegai Gold Award Winner - Creative Solutions
Cannes Lions Finalist 2012
Loerie Award Finalist 2012
Assegai Inkosi Winner 2011 - Grand Prix
Assegai Gold Award Winner - Media Award 3D
Assegai Gold Award Winner - Creative Solutions
The full pack as it is received.
Inside the pack is a brochure with the box.
Gary Welsh - Copywriter, Creative Direction, Product Design
Andrew MacKenzie - Art Direction
