Description:
Once Upon A Time, in early 2012, as a consequence of unemployment and desperation, I decided to Launch an online fashion boutique.
That same year, in August, I decided to shut it down before it sent me to live on the streets.
You got to know when you're going from being Courageous to being Foolish.
Causes?
Well I had no idea about Marketing, advertisement, e-commerce, not even logo design, branding, fashion photography etc... But obviously the killer here was Marketing.
I had done it all by myself, with a little help from my wife and father in setting up the admin and inventories. Without a clue, with minimal expenses, and, regarding these pics, with minimum equipment.
But with lots of will and a romantic passionate heart hahaha. Obviously, not enough.
Consequences?
I'm a proud and stubborn sun of a gun, and this opened so much doors to education: Logistics, e-commerce, Purchases, Admin., a bit on Fashion Photography, a bit on Branding and Logo Design, etc... etc...
It has been keeping opening doors (or pandora's boxes as we like to say ha!) to more and more and even more Learning and Education.
I am so grateful for that failure as it rewarded me with so much more.
I am still unemployed as of today, but I fight as a raging tiger to keep calm, be patient and keep growing my education. Not always easy. Reality gets distorted when in a never ending "un-productive" lifestyle.
Gods Bless my Wife and Family, for they are my only light in this tunnel!
Education makes you Free! (someday hahaha).
Some Promo Images
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Some of the Site's Images
Shopping Experience, Returns Policies...
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Some of the Blog's Images
A Fashion Blogger That got interested in Promoting our Boutique, wearing one of our dresses.
Plus we were "Lucky" and She was very Kind to promote us wearing one of our Dresses in a Newspaper Interview she had about her Blog....
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Some Packaging & Stationery Elements
It Kinda All Started Here...
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Some Coupons and Social Media Ads.
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A Giveaway in Facebook I came up with
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So... Not Bad for a "One Man Show", starting from scratch, without a clue at that time, of any of the fields involved...
And there would still be so much to say about this project, like Catalog Pictures (Which I wanted to re-shoot myself as much as possible), Inventories, Blog Contents, 4 Languages for each of this stuff you see and a long etc...
I certainly don't want to appear that I'm Bragging about all of this (it would be stupid to brag about it, as this experience, strickly business speaking, was a total failure), but I'm feeling quite proud in the end, for the efforts, Dedication and Achievements...
Thanks for your patience, and I hope it can give some motivation to you about hanging on and determination, and also to show that as much effort you may put into something, it's not enough on it's own. :)
Thank you!
