Art Director: Mary Zisk
The subject of this one was pretty straight-forward: "Basically we need to illustrate the concept that a leader is turning around a troubled business. One idea could be a business man or woman driving a stagecoach filled with employees and "turning it around" to avoid a cliff." So, I sent a bunch of ideas along these lines... the title generally comes after the art, so the 'staying on track' should give you a hint about which one they went with:
Here's the description of the article: "The beginning describes the basic process of how accounting books are reconciled by the end of each month. Then it talks about a problem where the information comes in from different sources in different formats and all needs to come together to create a monthly report. So that's the part we need to illustrate."
Since this was my first job for them, and the subject was rather complex, I sent way more ideas than usual!