ADC StartUP is an ongoing event/video series I produced in the fall of 2012 at the Art Directors Club, as part of a company overhaul that demanded, "out with the old, in with the new."
The TED-like StartUP talks feature creative enrepreneurs who quit their agency dayjobs and fled to greener pastures in the startup world.
Highlights include Cindy Gallop (former head of BBH New York), David Carson (founder of Heavy.com and FUSE TV), Jared Cocken (Chief Product Officer of Fitocracy), Farrah Bostic (Founder of The Difference Engine, former creative strategist at Wieden+Kennedy, Digitas, TBWA/Chiat/Day, et al) Matthew Manos (CEO of verynice), Pamela Castillo (Co-founder of Market Publique), Aaron Shapiro (CEO of HUGE Labs), Alexis Tryon (Co-founder and CEO of Artsicle), Imari Oliver (Innovation Director of LABS, mcgarrybowen), Kim Bost (Product Design Lead, Etsy) and many more.
From coordinating speakers and event logistics to video production, website creative direction/production, graphic design and social media promotion – this event was my baby. I'm very proud of the inspiring content that came out of it, and excited to see that it continues to sell out, season after season.
Special thanks to illustrator Jeff Kulak for the sweet Mr. Arrowhead character and logo design.
Poster illustrations by Jeff Kulak, design by Nick Mittelstead.
I was the creative director and producer for an HTML5 website (the year parallax became cool) to launch the StartUP event and show our tech-savvy audience that this was a can't-miss event for creative entrepreneurs.
Yours truly, surrounded by a brilliant lineup of StartUP speakers.
Special thanks to American Icon Screen Printing for the dope StartUP tees.
All photos © Erik Valind Photography and The Art Directors Club, Inc.
