The Lyric Opera of Kansas City l A Night (or Four) At The Opera
The Lyric Opera of Kansas City asked for our help to concept and write four new TV spots for the 2014/15 season. The audience would be season and single ticket buyers as well as new audiences whose only opera experience may have been Bugs Bunny and the Marx Brothers. Kill the Wabbit, anyone?
Here's the fun part: Extending a previously successful concept, we had a single camera, a single location and no dialogue; just music from each accompanying opera.
We also needed to avoid making the spots seem like pantomimes of the plot, while also conveying the essence of each performance.
All in 30 seconds.
With 15 second cuts.
The Italian Girl From Algiers