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    We reinvented Maytag's most valuable brand asset to be more relevant and reclaim its stake as the most dependable appliance brand. With a 360 cam… Read More
    We reinvented Maytag's most valuable brand asset to be more relevant and reclaim its stake as the most dependable appliance brand. With a 360 campaign that spread across all media touch points, The Man became the machine. And the machine had a new look, a new voice and brand new attitude. This is the initial case study followed by a spattering of TV, digital, social and print. Check out MaytagMan.com or Facebook.com/Maytag for more. Read Less
    Published:
National Broadcast
Social
Digital Video
National Print