Wallis Evera was established by Monique Parker in 2014 to help provide modern and sustainable alternatives to today’s fast-fashion. The company is named after Monique’s two grandmothers – both of whom lived and raised families in the 1940s, an era when materials and resources were well understood to be limited, and everything was – simply as a matter of course – recycled, reused, reduced and repaired.
Lake created a brand that showcases the authenticity and uniqueness of the brand – using a wordmark created by Canadian type designer Ross Milne (Working Format). The work created included art direction, brand identity, hangtags, clothing labels and web design.
All print collateral letterpressed by Porchlight Press in Vancouver, BC.
