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In this student project, we had to improve the touristic image of Montescudaio,
a little borgo of Tuscany. Focusing on its meaning, "maker of shields", we tried
a little borgo of Tuscany. Focusing on its meaning, "maker of shields", we tried
to unify the different facets that make it a little pearl of culture and history.
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Iconic Element
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Final Logo
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Color Palette:
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Horizontal Version
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Typeface
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The font is inspired by the medieval strong and articulate
architecture of the borgo.
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Logo Declination
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Logo Declination
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According to different color matches, the logo expresses one of
six different aspects of Montescudaio.
History - Art - Architecture - Territory - Hidden Sides - Enogastronomy
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Web-site
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And, in the end, a little bit of playing!
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