Core logo design and brand guidelines for The Parent Card, a new rewards card scheme for parents with children ranging from newborns right through to teenagers.
The Parent Card brand had to appeal to a broad target audience, and so I developed a style and colour palette that was warm and friendly, with a playful element to it.
The project included producing detailed brand guidelines which were passed to the client's internal team and carried through all their communications.
I also created a suite of icons and illustrations that are used to summarise the different aspects of household spending that The Parent Card aims to help with.
These are some of the earlier concepts that I produced as part of the initial logo design phase.
