"Cheekh" is a brand created by four students of NID, from different disciplines and backgrounds. "Cheekh" makes quirky products for everyday use, combining the different design elements to create fun, innovative products. "Cheekh" is hindi for "scream", and that was the point of the brand, to create products that scream for attention.
The notebook range consists of bright colourful notebooks, in colours that are generally hard to work on. They come with a free white marking pencil, to promote the usage of different media for ideation and sketching. 

The notebooks are sold through the merchandising wing of the NID students council.