GATORADE + QUE 90' BRANDING
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Working with Lew'Lara\TBWA, we created the branding for Gatorade’s football campaign + que 90.
The visual package included a handmade stencil logo in gold paint and dust, and a custom-made
handwriting font.
- HANDMADE -
All gold dust and spray elements were handmade
and individually photographed to create the final composition.
- CUSTOM HANDMADE TYPEFACE -
We also created an exclusive handwriting font, with numerous
character variations for a proper handwriting feel.
