Visual identity developed for the online bookshop Sérendipité. This company offers high-quality readings in the field of design, illustration and creation as well as culinary magazines and travel diaries.
The visual identity is completely redesigned taking inspiration from the word sérendipité – serendipity – and its universe. This name, which raises some questions, conveys the idea of an unexpected discovery. The first letter, « S », is paired with a question mark to create a black and white monogram marked by sobriety and easily adjustable on different media.
The business cards created ​​on an old Heidelberg printing press can be used as a bookmark. Indeed, a cut over half of the monogram allows it to be inserted in a magazine and thus to easily find the page to continue reading.
GRAND 2014: Winner in the categorie corporate design
Sérendipité - Visual identity