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    In summer 2014 CTC, one of the leading entertainment TV channels in Russia, approached Loop with a task to create a new branding package for the … Read More
    In summer 2014 CTC, one of the leading entertainment TV channels in Russia, approached Loop with a task to create a new branding package for the channel. CTC have developed a huge amount of new shows, almost fully refreshing it's air content, however the channel remained to have no sharp and full look, which could help to link all the products together and strongly associate them with the CTC brand for the audience. After a few years of successfull collaboration with the channel's team, we had a faithful representation of how it had to look. In short timing Loop developed a complete concept of the whole brand new channel look, named "CTC. Home of Entertainment" that leveraged the strong sides of the channel and emphasised what is special about CTC and it's shows. We created a multifarious, flexible new visual identity system that perfectly fits all the main channel missions like on-air promo, idents, packshots outdoor campaigns, any type of merchandise production. This work had an immediate and successful impact on the CTC brand, it became recognizable, original, acquired a new set of on-air functions having no analogues on any other Russian channel which altogether led to the the enthusiastic reaction of the audience. Read Less
    Published:
 
 
 
 
 
 
 
 
 
Client: CTC TV Channel
 
Production company: Loop
Producer: Elena Orlova
 
Postproduction company: Loop
Art-director: Alex Mikhaylov
CG supervisor: Max Chelyadnikov
Design: Alex Mikhaylov
Modelling, rendering, compositing: Max Chelyadnikov
2D animation, smiles design: Vladimir Tomin, Alex Frukta