Descartes groupe is a first russian-french investment fond specializing in investment in innovational companies in media sector,
internet projects, wholesale and retail trading, financial services and real estate marketing.
I've developed a logotype that will represent the possibilities of this brand and would be easy to recognize and remember to.
The grid and proportions:
The main brandbook:
Four main satellites of Descartes Groupe:
For each of the sub-brands I've developed the unified brand guidelines, inheriting the main brandbook structure:
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