Subtletees is a pocket-tee company based in California. It was started by two college students, just like Fusepointe – so we were especially excited to work with MJ & Nate. Both guys are committed to creating fun, unique pieces (all using 100% cotton American Apparel tees), buying locally-sourced fabrics and giving back.

Subtletees are special because they’re unique, they’re not mass-produced – many styles are limited edition, and with each sale, fifteen percent of Subtletee’s profits are donated to Creativity Explored – a non-profit organization that provides studio artists with disabilities the means to create, exhibit, and sell their art in studios and galleries around the world.

 

We created this site using WordPress and WooCommerce – two platforms that are great for content management and selling products online. The design of the site is simple and clean, with one goal: to sell tees. We made it easy for visitors to purchase tees by including the six limited-edition styles right on the homepage. Customers can quickly, easily, and securely purchase a Subtletee using PayPal or a debit/credit card upon checkout.

 

We even made it easy for customers to create an account with Subtletees – by including Facebook login integration, customers can use their Facebook account to purchase these tees. We tried making it as user-friendly and intuitive as possible for customers to purchase a tee.