MacGregor Golf - Brand Print, TV and Collateral
With 59 Major Championships under their belt, MacGregor Golf and their artisan approach
With 59 Major Championships under their belt, MacGregor Golf and their artisan approach
to clubmaking was being overlooked in a market where splashy claims were ruling the day.
It was time someone broke through the clutter with an honest clarity that golfing purists would find refreshing. MacGregor Golf and its 114 years of craftsmanship was just the ones to do it.
Role: Art Director
Role: Art Director
"Driving Range" :30TV
Product Catalog
Product Catalog
Poster
This was created early in the campaign to celebrate the signing of pro golfer Jose Marie Olazabal.
Closed Circuit Broadcast
To generate booth traffic at the PGA trade show in Orlando, MacGregor ran spots inside nearby hotel rooms.
