Performance running model designed and developed at the DASS Creation Center (Ivoti, Brazil) for the FILA brand.
Energized® midsole shock absorption and cushioning technology was designed to efficiently disperse impact forces guaranteeing a smoother transition and run.
http://www.fila.com.br/ribbons/
Communication campaign by GAD Agency - Porto Alegre, Brazil
FILA Ribbons® is a specially engineered soft, flexible foam that delivers unparalleled cushioning.
Perfit®System anatomic last, EVA insole with tribal detail, SuperAction® EVA flexible cushioning midsole, Ribbons® shock absorption/cushioning outsole component, Cage®AMH Alignment Management Harness, Evergrip® durable rubber outsole, FlexxTraxx traction design.
Artist rendering (sketches) by Tobin Dorn.
Designed, developed & tested @DASS Creation Center - Ivoti, Brazil
(5,000 hrs)
