MTV Classic is non-stop classic music channel. It is the sister channel to MTV Australia and was launched as a way for MTV to get "back to their roots." It plays more music and and is focused on artists from the 70s to 2000. They needed a look and feel to be developed for the station and launch party for the channel. It consisted of a series of logos, posters and invites. The tag line was "Bringing Back The Awesome." The Launch event was hosted by Slash from Guns an Roses.