Smucker Food Service needed to consolidate 3 separate websites. We created a unified and uniquely branded experience. Two major purchase groups visit these sites: food service and coffee. Our experience funnels each user toward their unique products and incorporates a feature that remembers their choice for their next visit.
We present a flow that drives users quickly to what they want. Along the way we display additional options for their consideration to fill out their cart.
The end experience is a filterable results page that neatly displays products relevant to their consumers.