Brief: Italy seen by a Lebanese perspective
Concept:
In 1590, a Lebanese family member called Fakher El Din The Second was elected as the thrid prince of the Chouf district.
In 1608, after the invasion of Hafez Bacha to Lebanon, the Chouf's prince fled to Italy.
Seeing Ferrari as as intalian brand and prince Fakher El Din as a Lebanese icon, combining the two concept together resulted in a typography play of words where we see the prince fleeing on the Ferrari horse.
