Time Assuring Delivery: FedEx Annual Report 2013
Annual Report for FedEx 2013.
 
 
 
/ History
 
FedEx has over 40 years of delivery experience and has also established a comprehensive and good
network worldwide. FedEx is able to assure customers an accurate and punctual delivery.
/ Concept
 
Based on the research of FedEx, my concept which is the arrow represent FedEx's word mark;
clock represent the punctual delivery and also they have cut in cut off time;
highlighting the concept of “time assuring delivery”. 
/ As for the mood and styling,
 
it features colors based on The Fed is always purple
and the Ex is in a different color for each division,
 
 
/ Colors
 
 Red, green, orange and blue colors for each chapters,
and overlay bold text on duotone effect of the photo.
 
/ Packaging of booklet
 
 
Arrow shape for the left opened.
/ Effect
 
 
The first page of each chapter with duotone effect for the picture;
overlay text on the photo.
/ Graphic elements
 
 
Using FedEx's transportation (cars, trucks, and plane) to create an infographic.
/ Graphic elements


Showing the progress of shipment and package of FedEx in the infographic.
 
/ Packaging 
 
 
 
The packaging of this report has been designed using the corrigated box to make
packing easy and provide a secure fit as the aim of FedEx packaging which can
pack anything succesfully.
/ Additional stuff

USB - FedEx's trucks shape.
/ Additional stuff
 
 
Time/ clock thumb-drive based on the concept.
Thank You
for dropping by!
:)
Time Assuring Delivery: FedEx Annual Report 2013
549
16399
41
Published:

Time Assuring Delivery: FedEx Annual Report 2013

Based on the research of FedEx, my concept highlighting the concept of “time assuring delivery”. The packaging of this report has been designe Read more
549
16399
41
Published:

Tools

Adobe InDesign
Adobe Illustrator
Copyright Info

Attribution, Non-commercial

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