Environmental poster focusing on water. I wanted to give it a video game sprite look, wanting to capture the attention of a younger public. I think that if we teach children to take care of the environment they will grow up doing this and then will teach their own kids to do so. Plus in this century most of us have grown up with the gamer culture, so I think it is something pretty much everyone can relate to.
Another thing of the poster is that is focused to someone's own consumption. After all, many people just care about themselves and not about other people and the rest of the world. So if you show them something that will affect them it is more possible that they will respond.